Moore Financial Solutions 4th Quarter 2024

Tyler Moore • January 23, 2025

It is with great pleasure to work as your trusted advisor for another year! We hope you and your family had a Merry Christmas and you’re headed into a Happy New Year. To the surprise of some other financial firms, the stock market created sizable gains in 2024 with the S&P 500 increasing 23.3%, ironically within 1% of the year prior’s 24.23%. Additionally, that same market index returned a modest 2.06% in the fourth quarter of 2024, with all figures mentioned not including dividends (1). With Q4 of 2024 hosting one of the biggest elections of our lives, at least as described by some, we plan to discuss how our money management strategy evolves. We proudly stayed true to our strategy and didn’t decrease our allocation to stocks, while many other firms were selling covered calls and reducing their allocation to stocks as they incorrectly predicted a downturn in the markets for 2024.



Even if you were living under a rock, you were likely informed that Donald Trump is headed back to the White House. We reference this change with the understanding that the leadership of current President Joe Biden is quite contrasting to the leadership we’ve seen from Donald Trump in the past, and his campaign promises. The Federal Reserve seemed to have had to slightly adjust their projected pace of rate cuts with the understanding that Trump will be more favorable to the economy through deregulation, corporate tax cuts, and repatriation of jobs. These factors, along with the deportation initiatives, may reignite inflation in the short term. The Center for American Progress puts the undocumented immigrant population in the United States at around 11.3 million, with 7 million of them working (2). To make matters worse, many of these jobs are considered “difficult to fill” and/or “less desirable jobs”. We believe the Federal Reserve felt the need to signal plans to slow rate reductions, after reducing rates in 2024. In September, the median projection for the end of 2025 implied four more rate cuts next year, but the median projection from December’s meeting only projects two more cuts (3). Below is the Federal Reserve’s dot plot, which is a chart that visually represents each member of the Federal Reserve's policymaking committee's projection for where they expect the federal funds rate (the benchmark interest rate) to be over the next few years.

In our efforts to monetize the movements of interest rates, and more importantly monitor the risk/reward of your portfolio, we made major adjustments to our fixed income holdings in Q4 2024. As a reminder, a significant percentage of fixed income is typically not to be held by clients with a long-time horizon. Fixed income generally offers an inverse relationship with stocks, giving a client the ability to diversify their positions and offer rebalancing strategies in years in which the broad stock market retracts, so we feel very strongly that clients closer in time to their goal should own at least some fixed income. Near the end of the 3rd quarter, it seemed everyone was convinced that interest rates had to go lower, but we remained doubtful that the Federal Reserve had accomplished their goal of getting inflation to 2%. In reaction to a sticky inflationary environment, but with falling rates in the bond market, we took the stance that rates would creep back up. Within the last couple of weeks of Q3 we sold about $900,000 worth of our iShares 20+ Year Treasury Bond ETF (ticker TLT) as we felt the bond market had gotten ahead of the Federal Reserve. We received approximately $98.95/share when sold at approximately September 20th, 2024. Knowing the importance of bonds, we decided to invest these proceeds in iShares Short Duration Bond Active ETF (ticker NEAR). Though both bond funds would continue to lose price, as bonds would naturally do when interest rates increase, the NEAR lost only about 1.5% while we avoided losses in the TLT of 11.2% (5). On 12/30/2024 we reversed this position, partly based upon the dot plot pictured above, which shows where the voting members of the Federal Reserve predicted interest rates will be in the future, purchasing back into the TLT at a price of $87.8399 and reaffirming our position of about $1.3 million within that ETF. Though catching a falling knife (the low point of the TLT) is never easy, and the price may go lower, we view this entry as a means to lock in the gain (actually the losses we avoided by being out of the TLT while it fell) rather than attempting to time the exact bottom. Additionally, when we moved from the TLT to the NEAR, the NEAR offered a higher yield, versus when we moved back the TLT was offering a higher yield. Our goal is to have a strong relationship with clients, centered on a strong foundation of communication to be able to make the changes that we see fit, and discuss how this impacts portfolios.


The strategy of Moore F.S. has always been to swing the bat for singles and doubles, and if home runs occur, that is a bonus. Our portfolios in 2024 included a tech and large cap stock heavy allocation, and we still believe in these positions. However, we only aim for about 90% of our allocations to be in broad ETFs and 10% in single stocks. We seek single stocks that are trading at a discount or offer what we think may be greater opportunities than the broad market. In our Q1 review in 2024 we discussed in detail some of the problems with the American food system and elected to use Natural Grocers (NGVC) in many of our portfolios. This single stock position went on to create more gains for our clients than we charged to manage portfolios in 2024, a scenario we live for. We view this as a success story of actively doing our own management, as opposed to using high-cost mutual funds to actively manage a portfolio.


As mentioned, I’m proud to be your financial advisor for another year and personally can’t wait to see what 2025 brings. That being said, how good can 2025 really be after two straight years of 20%+ returns? Although no one really knows the answer, hypothetically it could still be another 20% year, but we highly doubt that. We think the broad market will hit tough times in 2025, due to bonds offering a competitive yield close to 5% in many cases. Years ago, we felt that stocks were the only game in town, but with bonds selling at an attractive price and paying a decent dividend, stocks may become challenged. I believe the impacts of Donald Trump back in the White House will provide a similar result as he previously did, which was a red-hot stock market and economy. While you may hear in the media tariffs are bad, realistically their goal is to create a more level playing field for domestically made products against other countries who may be actively manipulating their currencies to price out domestically made goods. Moreover, in our opinion a 15% tariff doesn’t raise your costs by 15%, rather directs you to purchase domestic goods that might be 5% higher in cost with the ripple effects of buying locally more than making up for this 5% cost. I view the savings on energy costs will more than mitigate this burden. My largest worry is the debt this country is burdened with, and how that might elevate rates for a longer duration. My vow continues to be managing your account in what I believe is your very best interest, without becoming overly confident from my previous homerun hitting stocks. I’m looking forward to discussing your portfolio with you and welcome any thoughts or questions you may have regarding your goals. I believe with nearly 13 years of experience, I’m well balanced with experience and future longevity and encourage you to come to me with any suggestions of your friends and family that can benefit from working with me. Thank you for your continued trust and business and I look forward to another successful year working with your goals!





Tyler A. Moore

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1. https://finance.yahoo.com/quote/%5EGSPC/history/ 

2. https://www.cnbc.com/2024/11/10/trumps-mass-deportation-plan-immigrant-workers-and-economy.html 

3. https://www.schwab.com/learn/story/fomc-meeting 

4. https://www.schwab.com/learn/story/fomc-meeting 

5. https://www.marketwatch.com/investing/fund/tlt 


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period of declining values. Past performance may not be used to predict future results. Investment advisory services offered by duly registered

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By Tyler Moore April 9, 2026
The past 35 days have humbled investors as we witnessed the S&P 500 lose approximately 6% from February 25th into the quarter's close. The S&P 500 finished the entire quarter 4.6% lower, which represents the first losing quarter since Q1 of last year, in which the S&P 500 lost about 4.59%. Much like an emotional play or movie, the market offered three scenes of varying benefit to investor portfolios. Scene one was brief but fruitful. In these first 12 days of the year the S&P 500 rose about 1.92%. Scene two left investors leaning on the emotional lessons learned from 2025's market downturn, with the S&P 500 moving about 9% lower from day 13 of the year until March 30th. Scene three flashed quickly and only represented one day. On this last day of the quarter, the S&P 500 meaningfully rose about 2.9% in an effort to heal a portion of the quarter's losses. I believe, based upon my nearly 14 years of money management, that stock market history doesn't repeat itself, but it does rhyme. Though I'm not predicting a positive year for the S&P 500 (and admittedly not in the business of making such predictions) this year's chart for the broad stock market looks somewhat like last year's. Those first quarter '25 stumbles were later looked at as a massive buying opportunity, symbolizing the power of "buy and hold" as it relates to stocks. Only time will tell if these stock market worries are warranted and if there will be continued damage to stock portfolios because of the conflict in Iran. Additionally, the market is eyeing oil price increases, interest rate increases, various geopolitical risks, and the additional unforeseen risks on the horizon. Or are stock market investors currently pricing in many areas of worry, all of which will subside in the coming weeks? Dive into the quarter's review in which I attempt to illustrate investing through my eyes, discuss quarterly geopolitical events, and speak to market moving factors of Q1 and investor emotions as a result. Use this tool to educate yourself and reduce worry or fear as it relates to investing.
By Tyler Moore January 21, 2026
As 2025 ends, we joyfully review another positive quarter for the S&P 500, with it logging about a 2.3% gain, plus dividends (1). Much like a banked 3-pointer in a game of basketball, we won’t complain about scoring points, even though it may not have looked pretty, with extreme volatility near April (and again seven companies creating a large portion of gains.) Realistically, the annual return of 16.39% on the S&P 500 for the year is great, especially when it follows 24% and 23% returns the prior two years (2).However, we take exception to the continual heavy lifting done by the “Mag 7” (Google/Alphabet, Nvidia, Microsoft, Tesla, Meta/Facebook, Apple, and Amazon) as they now make up nearly 35% of the S&P 500. The other 493 stocks making up the S&P 500 represent the other approximately 65% of the index and only returned approximately 10% for the year. I will discuss much more on this and how Moore F.S. has attempted to mitigate some of this Mag 7 risk. Additionally, we’ll discuss interest rate movements along the yield curve, the Federal Reserve, and share our most recent trade and strategy for 2026. More than likely “Mag 7” is a phrase you’ve heard of. Naturally, some of you have not heard of the financial term Mag 7, so perhaps the only thing coming to mind is the 1960 movie The Magnificent Seven. In today’s world Mag 7, as mentioned above, refers to some of our largest publicly traded companies in the United States. Not by coincidence, each of these companies are all using Artificial Intelligence (A.I.) in some way. This ranges from Microsoft being extremely involved, Nvidia the A.I. hardware backbone, to Tesla using moderate adoption for self-driving. Our view is that the recent run up in big tech likely is merited, with J.P. Morgan recently offering, “the advent of generative AI is a seminal moment in tech, more so than the Internet or the iPhone (3).” With some offering such a bullish viewpoint on the Mag 7 we do not fear investing in it for the appropriate client. But, with the Mag 7 having about a 29 price to earnings ratio (read MFS Q1 ’24 review to learn more about how we use P/E ratios) and the other 493 stocks that make up the index having a P/E ratio of only about 20, we believe the time has come to reduce our exposure to Mag 7 holdings. We consider it our foremost goal to balance risk. By taking a risk/reward analysis approach, we believe the value is in the 493, but we are not abandoning the Mag 7 holdings.
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